If development began in the 60s, it accelerated in the 70s. US subsidies continued to increase, with most of the money going into public building projects and new federal programs. Mom-and pop stores evolved into supermarkets, and new hotels went up to accommodate the growing number of visitors. As business flourished, the towns took on a new look. To some older people it looked like a revival of the boom towns in the 1930s. Meanwhile, hundreds of young people were going off to college in the US. Their lives were being reshaped there, just as were their islands back home. Island social life was being transformed in big ways and small throughout the decade.